Ventura returns to life

FEATURES Ventura returns to life April 08. 2010 By Pierre Maillard Don’t look for the Ventura stand in the hallways of BaselWorld. It is not there. But you may Fake Watches. however Fashion Watches. run across Pierre Nobs in the corridors of the show or find him at the Watch Factory.If you remember chopard Cheap Watches. Ventura is a unique kind of watch brand. which made a great impression thanks to its mix of avant-gardism and pure and hard design. But after some difficulties. Nobs was forced to close the company’s doors. This was barely three years ago Replica Watches. right in the middle of the crazy years of watchmaking bling-bling(Fake Panerai Watches Watches). a time that was not really characterized by its rigour or minimalism. In addition Fake ESQ Watches. Pierre Nobs did not give in to the provocative siren calls to move upmarket at all cost(s). The brand remained reasonable. even if it developed a number of innovations in-house as well as some of its own movements. As an example. remember Ventura’s last watches: the digital v-tec Zeta. created by designer Fashion Rolex Mid Size Watches. Paolo Fancelli. and the v-tec Kappa. credited to Hannes Wettstein. Both timepieces were equipped with the in-house calibre VENÐ04 that comprised an ingenious timekeeping innovation. the patented EasySkroll. a scrolling roller allowing direct and intuitive access to all the functions of the watch. But that was in 2007. less than three years ago. Hannes Wettstein and the V-TEC® KAPPA Since then the watchmaking bubble has burst and the offerings of Ventura. which during those years were ahead of their time. are now finding that they are relevant again. Along with this comes a certain commercial attraction. Investors therefore approached Pierre Nobs; a board was set up (which includes Paul Junod. ex-Milus. also a visionary) and Ventura is now being relaunched.So. why isn’t the brand exhibiting at BaselWorld? According to Pierre Nobs(Breguet Fashion Watches). some problems have arisen. notably regarding the intermediaries—importers— “only a few are left who are willing to play the game; they just want to order merchandise that has already been sold.”Thus. Ventura now plans to either deal directly with retailers or to sell online. which the brand has been doing to sell off its remaining and very sought-after stocks (at discounts of around 25 per cent) while waiting to strike out on its new adventures. These will certainly involve the ‘hybridization between mechanical and digital functions’. Pierre Nobs Accessories. Paolo Fancelli and the V-TEC® ZETA The return that we are seeing in the watch universe to ‘substance’ and ‘content’. tied to design classicism. should play in Ventura’s favour this time. Yet(Replica Zenith Watches Watches). let’s not expect any commemorative or nostalgic return to the past. It is towards the future with new propositions that Ventura plans to return to the marketplace. The brand will take its time. and hopefully it will be the right time ralph lauren polos. while advancing forward. A difficult task. but one that should be strongly encouraged. Source: replica watches April – May 2010 Magazine Issue

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Blancpain Le Brassus Equation of Time Marchante watch

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